Who Should Write Your Articles To Market Your Book

If you’re considering using an article marketing campaign for marketing your book, the shortest, simplest, and most effective answer to the question of who should be writing the articles on your website is, well…


However, there are absolutely benefits to having a team at your disposal, and no, I’m not just talking about hiring me, I’m talking about the principles of thinking like an entrepreneur in general.

Successful Entrepreneurs Are Rarely Alone

If you understand how, in the eyes of the free-market in which you sell your work, your name is actually both, simultaneously, the name of a living human person (you) and of a company selling a product to consumers at the same time, you’ll find yourself begin to change the approach you take for both writing and marketing your book.

Most of the time, bestselling authors may be the frontmen (or women) of their own financial success, but the harsh reality is that they haven’t earned their success on their own; in virtually nine out of ten cases, there are other people behind the scenes who took part in making that success a reality, that the author wouldn’t have gotten anywhere without. If you need proof, check the pages in the books that no one usually reads: the acknowledgements; often there are cryptic shout outs and thank yous to the metaphorical stage crew who were the grit workers who made the book possible.

Think about it: what does it take to actually publish and successfully market a book in this day and age?

You need to write, sure. But you also need to design the cover of the book, copywriting, graphic and web design, to understand marketing analytics for PPC or PPM campaigns, SEO optimization, link building campaigns, the arrangement of public events, a social media marketing strategy coupled with a content marketing strategy, which ties into a branding strategy (because they all go hand-in-hand with each other, yet are completely separate things).

Though it’s entirely possible, it’s incredibly rare to meet, and often cripplingly inconvenient for, an author who is a strong and educated enough lone wolf who’s not only gotten competent at all of these different facets of making a living with one’s writing independently, it’s even rarer still to meet a lone wolf who can handle that kind of a work load all on their own. They’d have to be working almost round the clock, full-time, in order to build the loyal followings they need to make a realistic living with their writing.

Even traditionally published authors have financial backing at the very least, and although traditionally published authors often have to take some portion of their marketing efforts into their own hands, the fact is: they’re still not entirely alone when they do that.

If you acknowledge that you’re both a human and a company, you suddenly intellectually open yourself up to the stories of entrepreneurs like Steve Jobs, and Ingvar Kamprad. Or, hell, even historical figures like Ragnar Lothbrook, William Wallace, and General McArthur.

Even though all of these people lived and accomplished things in completely different conditions of life and history, the fundamental principle they all have in common is that they were all people who may have been the frontmen of their accomplishments, but they actually (in some cases: literally) had an army behind them.

You really think Anne Rice has been the sole architect behind her marketing strategy/efforts throughout the years she’s built a following?

How about J.K. Rowling? Tom Clancy? Stephen King?

Of course not. Of course you knew they have/had teams behind them, working behind the scenes like stage crew would, in a high school play.

But understand something: you’re competing with them. Whether you’d like to believe it or not, you’re competing with them. When you write your book and upload it to amazon.com, it has the ability to stand right next to Harry Potter, right on the same page.

That’s what consumers see; that’s what consumers decide on. The free-market does. not. care. about what your excuses are for being small-time; it doesn’t care about your feelings, or how much of your heart you put into your work. The bitter truth is that, yes, consumers judge your book by its cover, its presentation, reputation, amount and quality of reviews, etc. before they decide to buy your work. If you can’t put forth the same (or even better) presentation as a traditionally published book, you don’t stand a chance—unless by some incalculable fluke, which no one should bet on. Betting on that would be about as intelligent as relying on hitting the lottery as your retirement plan.

So, going back to the original statement of this article: yes, the best person to write the content of your article marketing campaign would ideally be you; however, if you understand the importance of a team, entrusting your textual content marketing efforts to a professional (who’s not just a literary writer, but one who knows how to write for Internet marketing strategy, e.g. SEO) is a completely valid method of freeing yourself the time, which allows you to either market yourself in other ways, or to actually write more literature to sell itself.

When Employing A Marketing Team

How you go about designing your business and marketing plans for a successful writing career is entirely up to you. At the end of the day, so long as you meet your personal definition of success: you are successful, and no one can take that away from you. Your personal definition of success may not require a team or extra help to be realized, and that’s entirely okay.

For the writers reading this who’d like to make at least decent supplemental income with their writing, however, if you’re currently active in a full-time job in virtually any industry, or perhaps in college, or both…don’t expect to be able have the energy and time it takes to both write your book and market it full-time if you plan on having any kind of a life, before you reach the point where you’re actually making the sales that you want—especially if you have a family to boot.

If, on the other hand, you have a desire for better time-management (since time is money too, I’m afraid), then treating your entrepreneurial writing venture as such is the way to go, the most expedient way for you to attain your goals—and hiring staff is a natural part of the process of selling your product (your book). This means that once you draw up a plan and have it reviewed/critiqued by a professional (or have one drawn up for you), I recommend outsourcing your article writing efforts to either a company like mine or someone else who may better fit your budget, like what you may find on freelancing websites—such as: UpWork.com.

Have a plan, hire whomever is right for you, and lead your team the same way any other entrepreneurial genius would. Hold them accountable to an editorial calendar, and auto-schedule their posts with a program like Hootsuite or one of the features of a content management system (CMS) like WordPress.

Personally, I use both as I see fit. Since I’m the face, the CEO, of StrataGem Internet Marketing, the one with the most tangible hands-on experience with writing and marketing books out of the team, I’m the one I’ve tasked myself to write the articles of our blog for. However, I disseminate the tasks of link-building and such to the other members of the team as needed, since writing articles alone engulfs much time on its own. So the advice that I’m giving you is, as usual, the very same advice that I follow for myself. In essence, with every article you read, I’m just telling you how to follow my example since that’s a core tenet of one of our values. I figure that if any company can’t or wouldn’t use its own product, then that product isn’t worth selling.

So, we, here at StrataGem, have designed a content marketing plan, and every person on our team has a designated job that they carry out as needed. My wife usually does most of the social media marketing, Dave does most of the link-building, etc. And it’s not very expensive to upkeep.

Note that since this article was written, Tenka International no longer exists and StrataGem Internet Marketing operates as a sole-proprietorship under Mike.

WordPress is free to use. Hootsuite is only about $100 per year. Creating content for our site doesn’t take much because I’m writing from my pure experience and acquired expertise. What costs money for us are subscriptions to sites like alexa.com, and seomoz.com, the annual fee of our web server, PPM ads, etc.

…but that’s because I’m striving to operate a huge company that handles lots of clients; you, on the other hand, would only need a small part-time team to handle your plan as needed, which is something you can easily afford if you’ve got a steady regular day job already from whence you can set aside a few hundred dollars every month. And I’m not even talking about hiring me, again, I can’t stress that enough; hire anyone that you think would be the right choice for you. Though do be careful, as with virtually any aspect of what you buy in life: you get what you pay for.

If you liked this article and think that I’m a trustworthy source of information that you can depend on, click here to follow me on Facebook or Twitter, to get updates from this blog as I release new articles that’ll teach you more information about how to make a realistic living selling your book with the Internet.


Michael Norton
Michael is the bestselling author of Fighting For Redemption, as well as an award-winning essayist, Internet marketing strategist, and mechanical engineer.

Visit his personal blog at NortonsMind.com.
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