Internet Marketing Strategy For Small Businesses: Conquering Market Share With Macro Strategy And Micro Tactics

When I was a younger strapping lad, I spent the vast majority of my time playing video-games. The kind of video-games that I enjoyed playing the most in particular, though, were real-time strategic war games (such as Starcraft: Brood War, which ironically foreshadowed how I would eventually grow up to choose a career in strategic… Read More

Internet Marketing Strategy For Small Businesses: The Best Way To Build A Following For Your Brand

One of the most common questions I’m repeatedly asked by clients, as an Internet marketing strategist, is what the best way is for building an audience for their brand online. They ask as if they’re searching for some kind of magical secret that seems to be kept in a locked box by the elites of… Read More

Internet Marketing Strategy For Small Businesses: Troubleshooting Your Marketing With The Buyer’s Journey

The Buyer’s Journey (TBJ) should be the foundation of every Internet marketing plan for every business on the face of the earth, regardless of that business’s size. It should be used not only as a guideline for setting up the marketing strategy, but also as a framework for interpreting data and diagnosing problems within the… Read More

Internet Marketing Strategy For Small Businesses: Establishing Your Target Audience For Your Content Marketing Plan

The first thing you should do when developing your content strategy is to first define who your target audience is going to be, to understand what their needs and wants are. This is virtually synonymous with product or service development in itself, because that is ultimately the goal: serving the good of the customer. In… Read More

Internet Marketing Strategy For Small Businesses: What Is The Buyer’s Journey And How It Pertains To Your Content Strategy

The buyer’s journey is the process of any given potential customer going from not knowing of your brand at all, to evolving into a loyal buyer of your brand. For the most part, analytical programs (such as Google Analytics, Facebook Analytics, etc.) exist precisely to reveal data to you about where in the buyer’s journey… Read More

Internet Marketing Strategy For Small Businesses: The Power Of Images On Blogs And Social Media

Imagine yourself walking down a street on a gray, cloudy day. Everyone you see looks grim and is wearing dark-hued clothing. Unless you are utterly lost in the fantasy world within your own head, have buried your nose in your smartphone, or are being carried by your body in autopilot mode from point A to… Read More

What Is Link Building?

Link building is the art and science of attracting and securing hyperlinks from any given website to another, and/or a specific piece of content. Is Link Building Difficult? When it comes to online marketing, link building is perhaps one of the most difficult areas to master. Link building requires a strategic plan, a willingness to engage… Read More

Everything You Need To Know When Hiring A Copywriter For Your Business, And Why You Need One

In this extensive treatise on everything you need to know to hire an effective copywriter and why you need one, I’ll be reviewing the following key points: What is a copywriter How copywriters do what they do What qualifications matter the most when choosing a copywriter How best to utilize a copywriter in your team… Read More