E-mail automation is about having a good enough landing page that’s coupled with an enticing incentive that hooks your target audience into trading their e-mail address in exchange for gaining access to your content. It becomes automated by setting a PPC campaign (sometimes a PPM), that’s skillfully designed to attract precisely the people who’d be interested in your product or service, even while you sleep.

Depending upon what medium you use for your campaign (Facebook, Google, etc.) the automation lasts for as long as your budget does. After which, you’ll have a list of e-mail subscribers that are yours to keep and market to, continuously so, forever, that doesn’t break any CAN-SPAM laws.

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